RAA
Case Study

RAA Travel website design

I led the UX design and research initiatives for the RAA Travel website development and redesign project.

  • Interaction design
  • Qualitative and Quantitative data analysis
  • Usability testing
  • Information Architecture
  • Workshop facilitation
  • Google Design Sprints
  • Journey map and Personas
  • UI design
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myRAA native mobile app

I led a range of initiatives for the myRAA native mobile application, such as the fuel finder map, Mobility as a service (MaaS), discounts and offers, and fuel offer features redesign.

  • Usability testing
  • Wireframing and prototyping
  • UI design
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Other RAA design initiatives

I was involved in a range of design initiative at RAA including UX design activities such as:

  • RAA insurance claims, renewals and quotes applications
  • RAA member portal 'My Account'
  • RAA marketing website and intranet sites
OPEN PROJECT

These initiatives included:

  • Qualitative and Quantitative data analysis
  • Stakeholder engagement and workshop facilitation
  • Discovery research engagements
  • Formative usability studies
  • Journey maps, design specifications and personas
  • Wireframing and prototyping
  • UI design

Research Operations

I led the initiation and integration of Research Operations within the cross functional digital teams at RAA.

This includes:

  • Research Repository
  • UX metrics basline study guide
  • UX metrics framework
  • Research templates and processes
  • Recruitment processes