RAA Travel website design
I led the UX design and research initiatives for the RAA Travel website development and redesign project.
myRAA native mobile app
I led a range of initiatives for the myRAA native mobile application, such as the fuel finder map, Mobility as a service (MaaS), discounts and offers, and fuel offer features redesign.
Other RAA design initiatives
I was involved in a range of design initiative at RAA including UX design activities such as:
These initiatives included:
Research Operations
I led the initiation and integration of Research Operations within the cross functional digital teams at RAA.
This includes: